Protecting Your Brand: Trademarks, Copyright, and Intellectual Property

Your brand, ideas, creative work, and original content are valuable business assets. This class provides entrepreneurs with a practical introduction to trademarks, copyrights, and intellectual property and how these protections can help safeguard the work they have created. Participants will learn the differences between trademarks and copyrights, how contracts can help protect creative work, what types of business assets may qualify for protection, and when registration may be appropriate. The session will also cover the basics of the registration process and key considerations entrepreneurs should understand when protecting their brand and intellectual property.