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True Access Capital WBC

Money Matters: Cash Flow Statement Essentials (Session 2)

Jul
15
2026
Wed, Jul 15 10:30 AM to 11:30 AM
Online
Facilitated by WBC

A profitable business can still struggle if cash is not managed effectively. In the second session of the three-part Money Matters series, participants will focus on the Cash Flow Statement and learn how money moves in and out of a business.

This session will examine operating, investing, and financing activities while helping business owners understand the difference between profit and cash flow. Participants will gain practical knowledge for monitoring liquidity, planning for expenses, and making informed financial decisions. Building on concepts introduced in Part 1, this session provides another critical piece of understanding a business's financial picture before concluding with the Balance Sheet in Part 3.

Learning Objectives:

Understand the purpose and components of a Cash Flow Statement

Distinguish between profit and cash flow

Identify sources and uses of cash within a business

Learn how cash flow impacts day-to-day operations

Strengthen financial planning and cash management skills

While each session can be attended independently, participants are encouraged to attend all three sessions to develop a comprehensive understanding of the financial statements commonly used to evaluate and manage a business.

Speaker(s): Keith Cole

Co-Sponsor(s):


Fee: No Cost

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Association of Women's Business Centers

U.S. Small Business Administration

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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