Mastering E-commerce for Online Business Success

Week One: Conceive the Idea and Prepare Your Target Customer

• Develop your unique concept for your e-commerce platform

• Understanding the importance of market research to identify your target audience

•Building a strategic marketing plan to attract, excite, and prepare your clientele for your launch

Week Two: Optimizing E-commerce Operations

• Using email marketing services and marketing automation platforms

• Connecting your store and understanding data

• Welcome & abandoned cart recovery emails

• Creating a basic welcome series

• How to consistently increase your email list

Week Three: Setup & Launch Your E-commerce Site

• Understanding the Shopify platform & the functionality of it's backend

• How to manage inventory

• Essential plug-ins for your online store

• Designing your online store

Week Four: Expand Reach (Influencers, Local Vending, and Wholesale)

• Increasing visibility by partnering with influencers and how to find them

• Why Branded Shopping bags, tables, displays, banners, packaging, etc. are important

• Ways to attract wholesale opportunities through your e-commerce store

This class will be on Zoom. Classroom Dates: Every Tuesday, 6/4, 6/11, 6/18, 6/25.